Great question. The Upfront Mortgage Broker® concept was conceived by Jack Guttentag (pictured
at right), Professor of Finance Emeritus at the Wharton School of the University of
Pennsylvania, and well-known expert on mortgage loans
(see "The Mortgage
Professor"). Developed from his experience as a mortgage adviser,
this concept was created to help protect consumers from predatory lending
practices, and to simplify the loan process for consumers. The designation "Upfront Mortgage Broker®" refers to one who has elected to do business in an upfront and fully transparent way.
In July 2000, the Upfront Mortgage Broker® Commitment was created (see
below), and brokers willing to conduct business in an upfront and transparent manner pledged themselves to this commitment. As more and more brokers joined the cause, a formal organization came into existence in 2006,
the Upfront Mortgage Broker's Association (UMBA). Below are the ethical principles by which an Upfront Mortgage Broker® is bound.

| 1. |
The Upfront Mortgage Broker® will endeavor to
act in the best interests of the customer.
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| 2. |
The Upfront Mortgage Broker® will establish a price for
services upfront, in writing, based on information provided by the customer. The price may be a
fixed dollar amount, a percent of the loan, an hourly charge
for the broker's time, or a combination of these.
The price or
prices will cover all the services provided by the broker.
If the broker charges a loan processing fee, the amount will
be disclosed to the customer, regardless of whether it is
paid directly to the broker or to a third party.
On third
party services, such as an appraisal, ordered by the broker
but paid for by the customer, the broker will provide the
invoice from the third party service provider at the
customer's request. Alternatively, the broker may have the
payment made directly by the customer to the third party
service provider.
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| 3. |
Any payments the Upfront Mortgage Broker® receives from
third parties involved in the transaction will be credited
to the customer, unless such payments are included in the
broker's fee.
*If the broker's fee is 1 point, for example, and the broker
collects 1 point from the lender as a yield spread premium,
the broker either charges the customer 1 point and credits
the customer with the yield spread premium, or charges the
customer nothing and retains the yield spread premium.
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| 4. |
The Upfront Mortgage Broker® will use his best
efforts to determine the loan type, features, and lender
services that best meet the customer's needs, and to find the
best wholesale price (rate and points) for that loan from the
lenders with which the broker is approved.
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| 5. |
After the terms have been
locked, if requested by the customer, the Upfront Mortgage Broker® will provide a
copy of the applicable lender's rate sheet that discloses the
wholesale price.
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| 6. |
When directed by a customer
who has met lender lock requirements, the Upfront Mortgage Broker® will lock the
terms (rate, points, and other major features) of the loan, and
will provide a copy of the written confirmation of the rate lock
as soon as it has been received from the lender. At the same
time, the broker will guarantee all fees charged by the lender
who locks the rate.
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| 7. |
If a customer elects to float
the rate/points, the Upfront Mortgage Broker® will provide the customer the best
wholesale price available from the lenders with which the broker
is approved on the day the loan is finally locked.
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| 8. |
The Upfront Mortgage Broker® will maintain a web site on which its commitment
to its customers is prominently displayed, along with any other
information the broker wishes to convey. If the web site
displays mortgage prices, the broker will indicate whether the
prices are retail or wholesale. If prices are retail, the markup
will be shown. If prices are wholesale, a prominent note will
indicate that the broker's fee will be an added charge.
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